dentrco

[dent] A 'dent' can be positive or negative. We embrace that conflict, but always strive for positive, profound, and lasting impact.

[sacrifice the 'e'] We are scrappy, agile and resourceful, and we stray away from the conventional.

[r] “r” turns our namesake into a verb. We believe action is the prerequisite to any successful outcome.

[co] We co-create, co-llaborate, and are driven by teams of people.

About
The "Comet"

The DENTR icon was created with the concept of 'impact' in mind, which is the backbone of our brand. It resembles a comet which denotes action, forward movement, and acceleration.

The Genesis of DENTR:

The quote that inspired our name: “We're here to put a DENT in the universe. Otherwise, why else even be here?” - Steve Jobs

I'm still torn between Dent vs Dentr...dent is simpler and cleaner and easier to read, but Dentr is more verb/action...and describes the person. 🤔

Yes! I'm into it. The 'r' is kind of disruptive which is nice, we talk about making people uncomfortable a lot

This is the quickest I've come up with a brand name before 🤣 (20 texts)

Speed and Rigor!

Save the thread...can go on our About Us backstory tab on a website! Great story to illustrate the purpose and value of incubation!

The People Behind the Brand

We are "t-shaped” professionals with a breadth & depth of experience combining Fortune 100 rigor and entrepreneurial agility to develop breakthrough brand and business strategy, innovation and action plans, and team culture -- all driven by the clarity & confidence to be successful.