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Masters of Marketing - Victoria Lozano Crayola

5 Key Takeaways from the Marketing Masters of Iconic Brands

At this year’s Masters of Marketing conference, industry leaders from leading companies like Coca-Cola, Mastercard, Procter & Gamble, Mazda, Crayola, and others converged to explore the most transformative strategies

November 7, 2023

Strategy in Action: High-Performing CPG Landing Pages

What’s the secret to creating a landing page that wins over customers? Ask 10 different strategists and you’ll get 10 different answers – but there’s one point that we’d likely all agree on. It starts with a strong, differentiated, and crystal-clear brand point of view.

October 4, 2023

What Comedy Can Teach Us About Brand Engagement…

Matt Rife could teach a masterclass in building a successful comedy brand, the likes of which we haven’t seen since Dave Chapelle or Kevin Hart.

September 5, 2023

Why We Use Tribes Over Demographics for Audiences (And Your Company Should Too)

The standard practice of grouping customers according to their gender, location, race, etc. no longer fits our modern world (if we’re being honest, it’s felt archaic for awhile now). Things we used to take for granted as marketers (like gender) have become more fluid.

September 3, 2023

Why Replacing Human-Led Content with AI-Generated Content is Risky Business

AI is a touchy subject right now. We can’t deny that it is one of (if not THE) most transformative innovations of our time. It has the ability to save mankind time, money, and headaches. As a research and conceptualization tool for marketers and creatives, it’s a game changer. One day, it could very well […]

September 1, 2023