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Navigating the Retail Revolution Amidst Changing Consumer Behaviors

Time for an improvisational twist in this month’s newsletter! These brands are using their creative talents and platforms to fight the stigma of mental illness, and advocate for our emotional and mental well-being. From Rare Beauty’s commitment to self-acceptance to Madhappy’s dedication to mental health awareness and Headspace’s innovative mindfulness tools…

November 21, 2023

Here’s How 3 Brands are Advocating for Mental Health

Time for an improvisational twist in this month’s newsletter! These brands are using their creative talents and platforms to fight the stigma of mental illness, and advocate for our emotional and mental well-being. From Rare Beauty’s commitment to self-acceptance to Madhappy’s dedication to mental health awareness and Headspace’s innovative mindfulness tools…

October 10, 2023

Embracing Conflict to Assert Your Brand Point-of-View

You can’t please everyone. But there are better ways to handle the haters and critics, keep your dignity, and reinforce what your brand stands for.
Here’s how 3 brands are cleverly addressing the not-so-friendly commentary…

September 20, 2023

These 3 Brands are Turning Consumer Criticism into Opportunity

You can’t please everyone. But there are better ways to handle the haters and critics, keep your dignity, and reinforce what your brand stands for.
Here’s how 3 brands are cleverly addressing the not-so-friendly commentary…

September 7, 2023

The She-conomy: Ignore them at your peril…

What brands can learn from the success of female-led entertainment, music, and sports. Featuring Mattel, Inc., Warner Bros. Entertainment, and French telecommunications company Orange…

September 2, 2023

A Human Wrote This Newsletter…

We’re highlighting brands who have either taken a unique position on AI in their ads, or used it in innovative ways without sacrificing human collaboration…

September 1, 2023