Thinking - DENTR

Navigating the Retail Revolution Amidst Changing Consumer Behaviors

Time for an improvisational twist in this month’s newsletter! These brands are using their creative talents and platforms to fight the stigma of mental illness, and advocate for our emotional and mental well-being. From Rare Beauty’s commitment to self-acceptance to Madhappy’s dedication to mental health awareness and Headspace’s innovative mindfulness tools…

November 21, 2023

Masters of Marketing - Victoria Lozano Crayola

5 Key Takeaways from the Marketing Masters of Iconic Brands

At this year’s Masters of Marketing conference, industry leaders from leading companies like Coca-Cola, Mastercard, Procter & Gamble, Mazda, Crayola, and others converged to explore the most transformative strategies

November 7, 2023

The Dent Zone Episode 2 – What does ‘brand’ mean anyway?

In this episode, we’re demystifying (once and for all) the term brand. What does it actually mean to brand? The word is used (and misused) millions of times every day, often paired with other words which can exacerbate the confusion.

October 23, 2023

Here’s How 3 Brands are Advocating for Mental Health

Time for an improvisational twist in this month’s newsletter! These brands are using their creative talents and platforms to fight the stigma of mental illness, and advocate for our emotional and mental well-being. From Rare Beauty’s commitment to self-acceptance to Madhappy’s dedication to mental health awareness and Headspace’s innovative mindfulness tools…

October 10, 2023

Strategy in Action: High-Performing CPG Landing Pages

What’s the secret to creating a landing page that wins over customers? Ask 10 different strategists and you’ll get 10 different answers – but there’s one point that we’d likely all agree on. It starts with a strong, differentiated, and crystal-clear brand point of view.

October 4, 2023

Embracing Conflict to Assert Your Brand Point-of-View

You can’t please everyone. But there are better ways to handle the haters and critics, keep your dignity, and reinforce what your brand stands for.
Here’s how 3 brands are cleverly addressing the not-so-friendly commentary…

September 20, 2023

Welcome to a New Era: Young & Co Joins the DENTR Family

TLDR Summary: We’re thrilled to unveil a transformative chapter in our journey as DENTR warmly welcomes Young & Co into our fold. The acquisition of this creative agency marks the genesis of a new alliance under the banner of ‘DENTR Creative’. Under this new mantle, the creative prowess of Young & Co seamlessly converges with […]

September 8, 2023

The Dent Zone Episode 1 – The Most Impactful Brands of Our Time

In this episode, we’re debating the Most Impactful Brands of Our Time, with a focus on business-to-consumer. From Apple and Google, to Netflix and Venmo, these brands that have left a lasting, positive impact on consumer behavior.