Thinking - DENTR

These 3 Brands are Turning Consumer Criticism into Opportunity

You can’t please everyone. But there are better ways to handle the haters and critics, keep your dignity, and reinforce what your brand stands for.
Here’s how 3 brands are cleverly addressing the not-so-friendly commentary…

September 7, 2023

What Comedy Can Teach Us About Brand Engagement…

Matt Rife could teach a masterclass in building a successful comedy brand, the likes of which we haven’t seen since Dave Chapelle or Kevin Hart.

September 5, 2023

Why We Use Tribes Over Demographics for Audiences (And Your Company Should Too)

The standard practice of grouping customers according to their gender, location, race, etc. no longer fits our modern world (if we’re being honest, it’s felt archaic for awhile now). Things we used to take for granted as marketers (like gender) have become more fluid.

September 3, 2023

The She-conomy: Ignore them at your peril…

What brands can learn from the success of female-led entertainment, music, and sports. Featuring Mattel, Inc., Warner Bros. Entertainment, and French telecommunications company Orange…

September 2, 2023

Why Replacing Human-Led Content with AI-Generated Content is Risky Business

AI is a touchy subject right now. We can’t deny that it is one of (if not THE) most transformative innovations of our time. It has the ability to save mankind time, money, and headaches. As a research and conceptualization tool for marketers and creatives, it’s a game changer. One day, it could very well […]

September 1, 2023

A Human Wrote This Newsletter…

We’re highlighting brands who have either taken a unique position on AI in their ads, or used it in innovative ways without sacrificing human collaboration…